Details
Conference Proceedings Trends in Business Communication 2022
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106,99 € |
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| Verlag: | Gabler |
| Format: | |
| Veröffentl.: | 30.05.2023 |
| ISBN/EAN: | 9783658406196 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
The academic conference <i>Trends in Business Communication (TIBCOM)</i> addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
What’s in a Name? - Digital Grocery Retailing.- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing.- Employer Attractiveness in Alpine Destinations.- Nothing ever happens, and I wonder.- On the Agenda: Maslow.- Tourism Enterprises and Their Positioning as Employer Brands via Digital Channels.- Green, Digital Storytelling.- Digital Dialogic Communication.- A Management Model for the effective and sustainable implementation of Operational Excellence initiatives at plant-level.- Social Media Communication in the Tyrolean State Parliament Election Campaign 2022.- Media Use in the Covid-19 Pandemic.- Trends in Communication 2023.- Analysing the Behaviour of Online Daily Newspaper Readers.- The Storyporting Method in the Context of Sport Journalism.
<b></b><b>Prof. (FH) Dr. Peter Schneckenleitner</b> is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.<div><br></div><div><b>Prof. (FH) Dr. Wolfgang Reitberger</b> is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.</div><div><br></div><div><b>Prof. (FH) Dr. Alexandra Brunner-Sperdin</b> is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.</div>
The academic conference <i>Trends in Business Communication (TIBCOM)</i> addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.<div><br></div><div><b>The Editors</b></div><div><b><br></b></div><div><b></b><b>Prof. (FH) Dr. Peter Schneckenleitner</b> is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication and digital interaction.<div><br></div><div><b>Prof. (FH) Dr. Wolfgang Reitberger</b> is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.</div><div><br></div><div><b>Prof. (FH) Dr. Alexandra Brunner-Sperdin</b> is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.</div></div>
Identify strong trends in the communications industry Current research results in marketing and communication Practical recommendations for action through trend analysis
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