Details

<p>Part 1. Managing like a Leader.- 1. The Behavioral Elements of a Design Manager.- 2. The Building Blocks of a Design Leader.- Part 2. Managing Yourself.- 3. Create Your Development Program.- 4. Establish Your Core Practices.- 5. Build and Project Influence.- Part 3. Managing Design Teams.- 6. Create the Team.- 7. Develop the Team.- Part 4. Managing Design Teams and Workgroups.- 8. Cultivate Creative Collaboration.- 9. Optimize Design Operations.</p><p></p>

<p><b>Andrea Picchi </b>is Head of Design at Kroo, leveraging human-centered design to build the world’s first social bank. With a background in cognitive psychology and computer science, he subsequently learned design thinking at the Hasso Platter d.school at Stanford University and studied its business applications at MIT Sloan School of Management.</p>

<p>Andrea developed his leadership and management knowledge working with and for companies such as Apple, Google, Samsung, Sony, and Nokia. His research in human-computer interaction has been used to develop patents for products such as Google Glass, and in the past decade, he has been building, leading, and managing successful teams that created products and services used by millions of people worldwide.</p>

<p>Designers are more in-demand than ever, and companies worldwide are creating new leadership roles to manage them. With only a few select institutions teaching effective design management practices, self-taught designers are on the rise, and resources are needed to guide them. Design Management is here to hone your capacity to manage like a leader and magnify your team’s potential, demonstrating how to combine managerial and leadership competencies leveraging neuroscience, psychology, and sociology notions.</p><p>This book will help eager designers learn the behavioral abilities required to create, lead and manage high-performing design teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature is insufficient, predominately informative, not based on research, and not actionable. Design Management fills that gap by illuminating the skills you need to lead your team to success.</p><p>Come away from Design Management with confidence about how to manage like a leader leveraging different leadership mindsets to nurture creative collaboration and optimize the design operations. Whether you are a designer preparing for the first leadership role or an already established design manager intentioned to expand attitudinal and behavioral competencies, this book belongs on your shelf. Design Management is here to assist you in the long haul.</p><div><br></div>

Learn how to develop and combine design leadership and management competencies. Learn how to cultivate creative collaboration and optimize design operations. Learn how to advance your career from Design Manager to Chief Design Officer.

““Design Management: How to Create, Develop, and Lead Effective Design Teams” meticulously references and synthesizes research findings from neuroscience, psychology, sociology, and management and offers valuable insights, frameworks, and practical approaches that both new and experienced leaders can apply to their everyday challenges.” (Andy Polaine, Co-Author of “Service Design”, Former Group Director of Design at Fjord)&nbsp;<p>“In “Design Management - How to Create, Develop, and Lead Effective Design Teams,” Andrea leads us through a comprehensive and detailed range of the issues encountered by any design leader, coupling those challenges with proven strategies and best practices for tackling them. Taken together, he’s given us a set of frameworks, teachings, and ideas that are a valuable and welcome resource for any creative leader working to build a more thoughtfully designed world.” (Bob Baxley, Senior Vice President of Design, Thoughtspot, Former Head of Design at Pinterest andDirector of Design at Apple and Yahoo)&nbsp;</p>

<p>“In times of rapidly changing realities, complexities increase, and design managers will be critical to the success of their design teams, who are expected to drive value and progress. “Design Management: How to Create, Develop, and Lead Effective Design Teams”, will share insights and frameworks to shape the appropriate capabilities, behavior, and mindset to blend design management and leadership into a symbiotic role that is both inspirational while delivering design excellence. A must-read for designers with an ambition to advance their careers.” (Eric Quint, Author of “Design Leadership Ignited”, Former Chief Brand and Design Officer at 3M)&nbsp;</p>

<p>““Design Management - How to Create, Develop, and Lead Effective Design Teams” is full of tangible and actionable advice for design leaders wanting to steer their teams toward success. Andrea’s thinking will be shaping design teams for years to come.” (Grace Francis, Global Chief Creative and Design Officer, WONGDOODY, Former Chief Experience Officer at Karmarama and Droga5)&nbsp;</p>

<p>““Design Management: How to Create, Develop, and Lead Effective Design Teams” provides academic theories and practical recommendations for design leaders, and the readers can get both the Why and the How. It can benefit both people who’d like to get into design management and mature design managers with excellent guidance to establish and elevate their leadership in the real world.” (Joann Wu, Head of Design, Uber, Former Head of Design at LinkedIn)&nbsp;</p>

<p>“Whether you are any kind of design practitioner or are currently at any stage of design career development, “Design Management: How to Create, Develop, and Lead Effective Design Teams” covers in detail how to develop the psychological qualities and practical experience of being a good design manager. It is an indispensable guidebook for future design leaders who are willing to forge strong leadership.” (Shane Lee,General Manager, Design Innovation Center of TCL Technology Group, Former Head of Design at Samsung and Design Director at Google and Motorola)&nbsp;</p>

<p>“In today’s working environment, managing like a leader by combining managerial and leadership abilities is essential to unlocking high levels of team performance. “Design Management: How to Create, Develop, and Lead Effective Design Teams” accurately discusses the neuroscientific, psychological, and social aspects of those two disciplines within a creative environment and offers tools, frameworks, and practical examples to develop these competencies following a systematic program. I wish I had it the moment I started developing my career into a managerial role; it’s an essential read for design leaders at any level.” (Silke Bochat, Head of Design, Colgate, Former Head of Design at PepsiCo)&nbsp;</p>

<p>“A must-read for the aspiring or existing manager. Andrea’s book, “Design Management - How to Create, Develop, and Lead Effective Design Teams”, breaks down foundational concepts and skills necessary to “manage like a leader”, and provides helpful tips and tactics for transitioning to and performing effectively in a design management role.” (Willy Lai, Chief Design Officer, Haggleland, Former VP of Design at Macy’s and Director of UX at Apple and Samsung)</p>