<p>In this book key predictors of renewable feedstock adoption to achieve carbon neutrality in the European chemical industry are explored. Systematic data collection for the analysis was conducted through semi-structured expert interviews and document analysis, validating existing theories, including agent-based models of innovation diffusion, the multi-level perspective of socio-technical transition and technological innovation systems. The research findings led to insights on the key predictors of renewable resource adoption and support practitioners to manage the transition to carbon neutrality.</p>
<p>Introduction.- Business case description.- Review of determinants for eco-innovation adoption.- Theoretical framework.- Testable model.- Research methodology.- Case study results.- Results from document analysis.- Discussion.- Corporate publications for document analysis.</p>
<p><strong>Hendrik Hermann Eckart Ahrens</strong> is an innovation manager and lecturer with interest in attitude measurement and data analysis in business research and sustainability transition.</p>
<p>In this book key predictors of renewable feedstock adoption to achieve carbon neutrality in the European chemical industry are explored. Systematic data collection for the analysis was conducted through semi-structured expert interviews and document analysis, validating existing theories, including agent-based models of innovation diffusion, the multi-level perspective of socio-technical transition and technological innovation systems. The research findings led to insights on the key predictors of renewable resource adoption and support practitioners to manage the transition to carbon neutrality.</p>
<p><strong>About the author</strong></p>
<p><strong>Hendrik Hermann Eckart Ahrens</strong> is an innovation manager and lecturer with interest in attitude measurement and data analysis in business research and sustainability transition.</p>