Details
Successful Product Management
Tool Box for Professional Product Management and Product Marketing|
58,84 € |
|
| Verlag: | Gabler |
| Format: | |
| Veröffentl.: | 07.02.2023 |
| ISBN/EAN: | 9783658382766 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<p><b>Learn everything about professional product management in this book</b></p>
<p>If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. </p>
<p><b>Master the complex tasks of product management with confidence</b></p>
<p>The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example: </p>
<ul> <li>introduce and support more and more products in less and less time with decreasing budgets and</li> <li>simultaneously coordinate a plethora of requirements from internal departments</li> </ul> <p>With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice. </p>
<p><b> The contents at a glance</b></p>
<p>The book "Successful Project Management" covers the following three key areas:</p>
<ul> <li>Product management: positioning, core competencies and organizational integration</li> <li>Product marketing: structures, success factors and practical tools</li> <li>Process-oriented product management: work processes, process-oriented product marketing and innovation management</li> </ul> The fifth edition of the book has been updated and a chapter on agile product management has been added.<p></p><br><p></p>
<p>If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks and requirements for product managers. </p>
<p><b>Master the complex tasks of product management with confidence</b></p>
<p>The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example: </p>
<ul> <li>introduce and support more and more products in less and less time with decreasing budgets and</li> <li>simultaneously coordinate a plethora of requirements from internal departments</li> </ul> <p>With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice. </p>
<p><b> The contents at a glance</b></p>
<p>The book "Successful Project Management" covers the following three key areas:</p>
<ul> <li>Product management: positioning, core competencies and organizational integration</li> <li>Product marketing: structures, success factors and practical tools</li> <li>Process-oriented product management: work processes, process-oriented product marketing and innovation management</li> </ul> The fifth edition of the book has been updated and a chapter on agile product management has been added.<p></p><br><p></p>
<p>Product management: positioning, core competencies and organizational integration.- Product marketing: structures, success factors and practical tools.- Process-oriented product management: work processes, process-oriented marketing and innovation management.</p>
<p><b>Klaus J. Aumayr </b>is Managing Director of the management consultancy MSG, Management Systems St. Gallen. As a specialist in product management and key account management, he advises well-known companies. In addition to mechanical engineering, he studied business administration and completed an MBA at the University of Toronto.</p><br><p></p>
<p>This book provides all readers who want to actively market their products with an indispensable and proven working aid. The author shows how product managers can deal with the increasingly complex tasks and requirements. Because the success of a product is decided by the buyers - and the responsible product manager. The product manager is fighting on several fronts: He has to introduce and support more and more products in less and less time with decreasing budgets. At the same time, he must coordinate a plethora of requirements from internal departments. With "Successful Product Management", Klaus J. Aumayr provides the complete tools to master these complex tasks with confidence. Case studies, charts and checklists facilitate the transfer into practice.</p><p><b>The content</b></p> <li>Product management: Positioning, Core competencies and organization integration<br></li>Product marketing: Structures, Success factor and practical tools<br><li>Process-oriented product management:work process, process-oriented marketing and innovation management<br></li> </ul><p><b>The author</b></p>Klaus J. Aumayr is Managing Director of the management consultancy MSG, Management Systems St. Gallen. As a specialist in product management and key account management, he advises well-known companies. In addition to mechanical engineering, he studied business administration and completed an MBA at the University of Toronto.</p><p></p><p></p><p></p>
Tools from practice for practice Supports the development of tailor-made concepts for your company With numerous checklists and case studies
<p>Mit diesem Buch erhalten alle Leser, die ihre Produkte aktiv vermarkten wollen, eine unverzichtbare und bewährte Arbeitshilfe. Der Autor zeigt, wie Produktmanager mit den immer komplexer werdenden Aufgaben und Anforderungen umgehen können. Denn über den Erfolg eines Produkts entscheiden die Käufer – und der verantwortliche Produktmanager. Dieser kämpft dabei an mehreren Fronten: Er muss mit sinkenden Budgets immer mehr Produkte in immer kürzerer Zeit einführen und betreuen. Gleichzeitig muss er eine Fülle von Anforderungen aus den internen Abteilungen koordinieren. Mit „Erfolgreiches Produktmanagement“ liefert Klaus J. Aumayr das komplette Rüstzeug, um diese komplexen Aufgaben souverän zu meistern. Fallbeispiele, Charts und Checklisten erleichtern den Transfer in die Praxis.</p><p>Die fünfte Auflage wurde aktualisiert und um Abschnitte zu Digitalisierung, agilem Produktmanagement sowie um einige neue Praxisbeispiele ergänzt.</p>
Diese Produkte könnten Sie auch interessieren:
