Details
Through a Lens of Scarcity
Health Communication in a Low-Income ContextGesundheit und Gesellschaft
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90,94 € |
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| Verlag: | VS Verlag |
| Format: | |
| Veröffentl.: | 09.09.2021 |
| ISBN/EAN: | 9783658349141 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<div>The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. </div><div><br></div><div><br></div>
Introduction.- Strategic communication.- Scarcity.- Integrating poverty influences into communication campaign development.- Sierra Leone.- A qualitative study on health communication in a low-income context (Study 1).- Field experiment of a communication campaign on hand hygiene (Study 2).- Conclusion.
<b>Hanna Luetke Lanfer</b> holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.
The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. <div><br></div><div><b>About the author</b></div><div><b>Hanna Luetke Lanfer</b> holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone. </div><div><br></div>
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